A pricing table can be visually persuasive while hiding the decisive condition. On a narrow screen, the feature names may disappear as columns slide sideways; with a screen reader, “Included” may be announced without the plan or feature that gives it meaning. The issue is not how many tiers exist. It is whether a buyer can answer a real question such as: “Does the team plan include SSO, and does that cost extra?”
Start with the decision, then choose the structure
List the five to ten differences that actually change a buyer's plan choice: seat or usage limits, integrations, export rights, support, security features, and any add-on cost. Confirm each claim against the product and billing owner. If every row says “Yes” until the last three, the table may be carrying decorative inventory instead of helping a decision. Group related conditions and link to detailed documentation where a short cell would be misleading.
For a genuine grid of features by plan, use an HTML data table with headers that identify the rows and columns. W3C's tables tutorial explains why th and the right header relationships let assistive technology provide context for each cell. If a table has multiple layers of headers, the W3C guidance for complex tables describes explicit associations, but also suggests splitting very complex tables into simpler ones. A set of unrelated visual cards does not automatically preserve the same relationships.
Design the narrow view deliberately
Do not clip the last plan with overflow: hidden. W3C's table tips advise keeping structural relationships available in responsive views and warn against cutting off content. A horizontally scrollable table can work when the first column and scroll affordance stay understandable. Another option is a plan-by-plan view with each feature label repeated, but test whether buyers can still compare the same feature across plans without excessive back-and-forth.
Replace ambiguous marks with meaning. “Available on request,” “included up to 500 records,” and “requires an add-on” are different states; a checkmark alone compresses them into a false equivalence. Put a short qualifier in the cell, then connect it to a maintained explanation. If the table displays a “from” price, state the billing unit and conditions in the same view rather than asking a buyer to hunt for footnotes.
Test one comparison question end to end
Give someone who has not built the table a concrete plan choice. Ask them to identify the cheaper qualifying option and explain any limitation. Observe them on a phone at enlarged text size and, if possible, with a screen reader. Then change one real plan rule in a test environment and check how many places need updating. A comparison page becomes unreliable when the marketing table and the purchase flow are maintained separately.
ARCHV can plan and design a comparison page around actual buyer questions. Product rules, billing integration, and accessibility testing need to be named in the project scope. ARCHV's website service page describes that scope-first process; use the website estimate to identify the comparison task and source of truth before pricing the work.