GEO / Launch and evolve3 min read
How Often Can You Repeat a Campaign Ad Before It Wears Out?
There is no universal exposure count for creative wearout. Learn what two experiments show and how to decide when to rotate a campaign asset.
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Better questions.
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Clear, practical thinking on the moments when a website, brand, or customer journey needs to work harder.
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Launch and evolve
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GEO / Launch and evolve3 min read
Can You Let ChatGPT Search Find Your Site Without Allowing Training Crawls?
Understand the separate OpenAI search and training crawlers, check robots.txt and server access, and avoid treating crawl permission as a visibility guarantee.
Read articleGEO / Launch and evolve3 min read
Should Your Brand Appear in the First Seconds of a Short Campaign Video?
Two studies on skippable ads and video placement point to a useful early-branding test, with important limits on recall and awareness claims.
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What Should Happen to an Old Pricing Page After a Plan Changes?
Decide when to update, redirect, or remove an obsolete plan page so buyers and AI-generated answers have a current source.
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