Campaign · Film

Üç Pedal

An automotive content series pairing performance cars, a bold slogan, and short-form film.

01 / The project

The project

The Üç Pedal films move between a red BMW E30, a dark sedan, and a Porsche. The Üç Pedal wordmark and “Need Money for Porsche” line connect the edits with apparel shown in the footage.

02 / Design decisions

The approach

Cars at the center

Close details and driving footage make each car the focus of its short film.

A line that travels

The handwritten “Need Money for Porsche” slogan appears in film frames and on a hoodie, tying the pieces together.

03 / Scope

What we made

Automotive short films
Campaign stills
Graphic slogan applications

01 / 09An excerpt from the campaign film

02 / 09BMW E30 short film

Close-up of the red BMW E30 front end in an Üç Pedal film — 03 / 09BMW E30 film detail

Red BMW E30 driving at dusk in an Üç Pedal film — 04 / 09BMW E30 in motion

Need Money for Porsche slogan over a dark car taillight — 05 / 09The graphic slogan in film

Dark sedan shown front-on in an Üç Pedal film — 06 / 09Another automotive film moment

07 / 09Porsche short film

Üç Pedal hoodie wearer beside a black Porsche — 08 / 09Slogan carried onto apparel